Last updated: 23-Oct-2025
1. Introduction
This Privacy Policy explains how Payel Chakravarty (“we,” “us,” “our”) collects, uses, shares, and protects your personal information when you visit or interact with www.payelchakravarty.com (the “Site”). By using the Site, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.
Site Owner: Payel Chakravarty
Address: Patia, Bhubaneswar-751024, Odisha, India
Email: info@payelchakravarty.com
2. Information We Collect
We collect information in the following ways:
a) Information You Provide Directly
Contact Forms: When you submit a contact form, we collect your name, email address, and message content.
Newsletter Subscription: When you subscribe to our newsletter, we collect your email address and, optionally, your name.
Email Communication: If you email us directly, we collect the information you include in your message.
b) Information Collected Automatically
Log Data: Our web server automatically logs your IP address, browser type, operating system, referring URLs, pages visited, and time/date stamps.
Cookies and Tracking Technologies: We use cookies (small text files stored on your device) and similar technologies for analytics, functionality, and user experience. See Section 8 for details.
Device Information: We may collect device type, screen resolution, and other technical details for optimization and security purposes.
c) Third-Party Information
Affiliate Links: When you click affiliate links (e.g., Amazon Associates), those third parties may collect your information according to their own privacy policies. We do not control third-party data practices.
Email Service Provider (ESP): If you subscribe to our newsletter, your email address and engagement data (opens, clicks) are stored and processed by our ESP ( Brevo) per their privacy policies.
3. How We Use Your Information
We use your information for the following purposes:
a) Communication
To respond to your inquiries via contact forms or email.
To send you newsletters, book updates, promotional content, and related communications (with your consent).
To provide customer support and address technical issues.
b) Site Operation and Improvement
To operate, maintain, and improve the Site’s functionality, performance, and security.
To analyze Site usage, traffic patterns, and user behavior to optimize content and user experience.
To troubleshoot technical problems and prevent fraud or abuse.
c) Legal and Compliance
To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
To enforce our Terms and Conditions and protect our rights, property, or safety, or that of our users or others.
d) Marketing and Affiliate Programs
To display personalized content and recommendations.
To participate in affiliate advertising programs (e.g., Amazon Associates) and track referrals (tracking occurs on third-party platforms).
4. Legal Basis for Processing (for EEA/UK Visitors)
If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on:
Consent: When you subscribe to newsletters or submit forms with explicit consent.
Legitimate Interests: To operate the Site, improve services, analyze usage, and prevent fraud, balanced against your rights and interests.
Legal Obligation: To comply with applicable laws and regulations.
5. How We Share Your Information
We do not sell or rent your personal information. We may share your information in the following limited circumstances:
a) Service Providers
We may share information with trusted third-party service providers who perform services on our behalf, including:
Email Service Providers (ESP): For newsletter management and delivery (e.g., Brevo).
SMTP Services: For transactional email delivery (e.g., Brevo SMTP, FluentSMTP).
Web Hosting and Security: Providers hosting the Site and protecting against threats.
Analytics Tools: For website traffic analysis (e.g., Google Analytics).
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
b) Affiliate Partners
When you click affiliate links (e.g., Amazon), you are redirected to third-party websites. Those third parties collect and process your information according to their own privacy policies. We have no control over, and assume no responsibility for, their data practices.
c) Legal Requirements
We may disclose your information if required by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of the Site, our users, or others.
d) Business Transfers
In the event of a merger, acquisition, sale of assets, or business transition, your information may be transferred to the successor entity, subject to this Privacy Policy.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Contact Form Submissions: Retained in our database until you request deletion or we determine they are no longer needed.
Newsletter Subscribers: Retained until you unsubscribe or request deletion.
Log Data and Analytics: Typically retained for 12-24 months for security and operational purposes, then anonymized or deleted.
You may request deletion of your personal information at any time by contacting us at info@payelchakravarty.com.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
a) Access and Correction
You may request access to, or correction of, your personal information by contacting us.
b) Deletion (Right to Be Forgotten)
You may request deletion of your personal information, subject to legal or legitimate business reasons for retention.
c) Opt-Out of Marketing Communications
Newsletter Unsubscribe: Click the “Unsubscribe” link at the bottom of any newsletter email, or contact us directly.
Email Communication: You can opt out of promotional emails; however, we may still send you transactional or service-related messages (e.g., responses to your contact form inquiries).
d) Data Portability (EEA/UK)
You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
e) Object to Processing (EEA/UK)
You may object to processing based on legitimate interests, including direct marketing.
f) Withdraw Consent
If processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
g) Complaint to Supervisory Authority (EEA/UK)
You have the right to lodge a complaint with a data protection authority if you believe your rights have been violated.
To exercise any of these rights, contact us at info@payelchakravarty.com. We will respond within a reasonable timeframe, typically within 30 days.
8. Cookies and Tracking Technologies
a) What Are Cookies?
Cookies are small text files stored on your device that help websites remember your preferences and improve your experience.
b) Types of Cookies We Use
Essential Cookies: Required for basic Site functionality (e.g., session management, security).
Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
Functionality Cookies: Remember your preferences and settings.
Affiliate/Tracking Cookies: Used by affiliate programs (e.g., Amazon Associates) to track referrals and commissions.
c) Third-Party Cookies
Third-party services (e.g., Google Analytics, Amazon) may set cookies when you visit the Site. We do not control these cookies; review third-party privacy policies for details.
d) Managing Cookies
You can control or delete cookies through your browser settings. Note that disabling cookies may affect Site functionality. Most browsers allow you to:
– Block all cookies
– Block third-party cookies
– Delete cookies after each session
– Set preferences for specific websites
For more information, visit:
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
Your browser’s help section for cookie management
e) Do Not Track (DNT)
Some browsers support “Do Not Track” signals. The Site does not currently respond to DNT signals, but you can manage tracking through cookie settings and opt-out tools.
9. Third-Party Links and Services
The Site contains links to third-party websites (e.g., Amazon product pages, social media platforms). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
10. Children’s Privacy
The Site is not directed to children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete it.
11. Data Security
We implement reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
– Secure SMTP and email authentication (SPF, DKIM, DMARC)
– SSL/TLS encryption for data in transit
– Access controls and role-based permissions
– Regular backups and security monitoring
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you transmit information at your own risk.
12. International Data Transfers
The Site is hosted in third-party cloud services. If you access the Site from outside India, your information may be transferred to and processed in India or other countries where our service providers operate. By using the Site, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.
For EEA/UK visitors: We rely on adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms to protect your information during international transfers.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or Site features. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy regularly. Continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Payel Chakravarty
Patia, Bhubaneswar-751024, Odisha, India
Email: info@payelchakravarty.com
We will respond to your inquiry within a reasonable timeframe, typically within 30 days.
15. Specific Disclosures for India (DPDPA 2023 Compliance)
In compliance with India’s Digital Personal Data Protection Act, 2023 (DPDPA):
Data Principal Rights: You have the right to access, correct, erase, and port your personal data, subject to applicable exemptions.
Consent: We obtain your free, specific, informed, and unambiguous consent before processing your personal data for specified purposes.
Lawful Processing: We process personal data only for lawful purposes and in compliance with the DPDPA.
Data Fiduciary: Payel Chakravarty acts as the Data Fiduciary for personal data collected through the Site.
Grievance Redressal: For grievances related to your personal data, contact us at info@payelchakravarty.com. We will address your concerns within the timelines prescribed by law.
16. Additional Affiliate Disclosure
The Site participates in the Amazon Associates Program and other affiliate advertising programs. When you click affiliate links and make purchases, we may earn a commission at no additional cost to you. Cookies may be set by affiliate partners to track referrals. For details, see our Terms and Conditions and Section 8 (Cookies) above.